What is Web Traffic Management?
Web traffic management (WTM) is the practice of managing the amount of traffic that enters a website. This can be done by limiting the number of people who are allowed to view any one page at once, or it can be done by allowing only certain types of visitors to your site. In either case, you want to make sure that the right people see what you have to offer.
Why do I need WTM?
The most common reason why you would implement WTM is that you want to keep up with the competition. They will eventually overtake you in search engine rankings if you’re not keeping pace with them. You may also find yourself losing customers due to slow loading pages.
Benefits of a Good WTM
There are many benefits to using a WTM solution. The following are just some of the reasons why you should consider implementing WTM:
Increase Page Speed – A faster page load time means more conversions.
Improve SEO – Google has stated that page speed is now a ranking factor.
Increase Conversions – Users tend to leave websites when they feel like they’ve been waiting too long for information.
Reduce Bounce Rate – Visitors bounce from your website if they don’t feel like they’re getting what they came looking for.
Reduce Costs – It’s estimated that every second spent on a page costs $1-$2. By reducing the number of visits per day, you’ll reduce these costs.
How does WTM work?
There are two main ways you can manage website traffic: limiting the number of visitors per page or restricting access based on IP address. Limiting the number of visitors per webpage is called “page-level” WTM. Restricting access based on IP address is known as “IP-based” WTM.
- Limiting the Number of Visitors Per Page
This method works best when you know how many people are coming to your site from specific sources. For example, if you run a blog about dog training and you know that 80% of your visitors come from Google searches, then you could limit the number of visits per page to 20. That way, you won’t overwhelm your readers with too much information.
- Restricting Access Based On IP Address
If you don’t know where your visitors are coming from, this method might be more useful. It’s easy to set up a system that allows you to restrict access based on IP address, so you can ensure that your visitors get the best experience possible.
Which Method Should I Use?
It depends on your needs. If you’re looking to grow your business, you’ll probably benefit from using IP-based WTM. However, if you already have a large audience and just want to improve the user experience, you should consider implementing page-level WTM.
How Does WTM Affect Page Ranking?
It’s important to understand how WTM affects your page rank. When you limit the number of people who can access a particular page, you’re effectively telling Google that this content isn’t valuable enough to show to all visitors. As such, you’ll get fewer clicks on your link within Google’s results. However, there are ways to combat this issue. For example, you could create a separate landing page that links back to the original page. This way, you can still benefit from the traffic from the initial page, but you won’t lose out on the traffic from the additional pages.
WTM and Your Business
As long as you’re following good SEO practices, you shouldn’t have any problems getting higher search engine rankings. The key is making sure that your content is relevant to your target market.
What do We do at Fairfield County SEO for your Web Traffic Management?
At Fairfield County SEO, we specialize in helping businesses like yours increase their online visibility through effective web traffic management strategies. Our team of experts has years of experience working with clients across multiple industries, including real estate, construction, finance, education, healthcare, law, marketing, manufacturing, non-profit organizations, retail, technology, travel, and others.
We’ve worked hard to build our reputation as the leading provider of web traffic management services in the area. And we’re ready to help you take advantage of those efforts! Contact us today to learn more about how we can help you achieve better results than ever before.
