How Marketers Can Take Advantage of Social Networks

Web Analytics

Social networking is the use of Internet-based services that enable users to create a public or semi-public profile page on the Web to interact with other social network members. Users may be required to enter personal data such as gender, age, location, likes/dislikes, and interests in order to gain access to certain features within the…

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A Guide To Web Traffic Management

Web Analytics

What is Web Traffic Management? Web traffic management (WTM) is the practice of managing the amount of traffic that enters a website. This can be done by limiting the number of people who are allowed to view any one page at once, or it can be done by allowing only certain types of visitors to…

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What makes Social Media Marketing so important for businesses?

The digital marketing world is changing. Gone are the days when traditional advertising and digital marketing were separate entities. Now digital marketing includes social media, email, and many other digital avenues to promote a business. Social media sites like Facebook and Twitter have become some of the most popular websites on the internet in recent…

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